Photography: Michael Lyon Photography
What was once an old brownfield site is now home to Victory Park, a mixed-use master-planned urban development - one of the most vibrant and innovative mixed-use developments in the country. Amongst the retail storefronts is Jolie. Reminiscent of a bygone era of high fashion houses, Jolie takes cues from classical design elements and reinterprets them with a modern and vibrant twist.
The simple and straight forward design of the space provides an exceptional backdrop to the haute-couture fashion displayed by the mannequins accented from custom backlit fashion platforms. The custom designed display cases, transaction counter and informal seating, provide the customer with a relaxed yet opulent feel of being in a custom fashion house. Custom draperies provide a theatrical flair, a punctuation mark at the back of the store, as well as provide discreet access to both storage and dressing rooms.